WASHINGTON — Lutheran Services in America, a nonprofit that harnesses a nationwide network of 300 health and human services organizations to empower communities all across America, has hired Wendy Beach as its vice president of marketing and communications. Beach will begin her role on January 1.
Beach has provided marketing and communications consulting services for Lutheran Services in America since January 2021. She maintains more than 20 years of experience in directing strategic marketing and communications initiatives across a range of organizations, from start-ups and nonprofits to global corporations.
“Wendy is an enormous talent whose skills and experience have already proven to be invaluable for Lutheran Services in America over the past year in amplifying our network’s efforts to empower people nationwide,” said Charlotte Haberaecker, president and CEO of Lutheran Services in America. “With Wendy’s leadership, we are well-positioned to continue lifting up the work of our 300 member organizations across 1,400 communities, especially during this crucial time.”
“The value of communications holds tremendous power in sharing the stories from across our national network that captivate us—stories of hardship and of triumph,” said Wendy Beach. “I am honored to be a part of the Lutheran Services in America marketing and communications team to help bring many of these incredible stories to life in a variety of ways and provide greater visibility to the work of this network and its powerful impact on communities.”
Wendy was previously director of brand marketing at Choice Hotels where she led the marketing strategy for nine of its hotel brands. She developed an integrated marketing approach across all consumer channels, involving targeted digital media campaigns, innovative partnerships and sponsorships, videos, social media promotions, email marketing, customizable marketing toolkits to empower franchisees and more.
Prior to Choice Hotels, she was the director of marketing and communications at Global Impact, a $120 million nonprofit, where she transformed the marketing of the world’s largest workplace giving campaign leading to a record-breaking $67 million campaign, led a re-positioning initiative for the organization, redesigned four websites, and revamped and integrated activities across traditional and digital venues.
Earlier in her career, Wendy was a senior manager of communications at Fannie Mae where she led strategic communications for the chief operating officer and the Restatement and Finance initiative and as the senior manager of eBusiness where she led a team in managing all aspects of marketing and communications for the division.
Wendy graduated cum laude from the Whittemore School of Business and Economics at the University of New Hampshire with a bachelor’s degree in economics and international affairs.
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About Lutheran Services in America
Lutheran Services in America is a network of 300 Lutheran health and human services organizations that works with more than 1 in 50 people in America each year. Recognized by The Chronicle of Philanthropy and Forbes as one of the nation’s largest nonprofits, the network operates with more than $22 billion in combined annual revenues. Headquartered in Washington, D.C., Lutheran Services in America leads groundbreaking programs in partnership with philanthropy, academia, healthcare providers and others to empower people to lead their best lives. To learn more, visit www.lutheranservices.org.
